CBSC — Articles & Insights
Thinking out loud on branded merchandise, daily brand impressions, promotional ROI, and why the best swag is the kind people actually use.
Draft content — these articles are in progress. Full posts coming soon. More articles on their way.
Pens run dry in weeks. Tote bags live in the trunk. A screen cleaner sticks to the device — literally. We break down the lifecycle economics of the most practical piece of branded swag in the market and why utility drives retention.
Our Brand Residency Index™ cites 187 daily brand impressions per screen cleaner. In this post we walk through the methodology — device unlock frequency, wipe habits, passive views by others nearby — and explain why the number is conservative.
Most promo buyers measure cost-per-unit, not cost-per-impression over the product's full life. We run the numbers for a 1,000-unit screen cleaner order versus a comparable pen or notebook campaign, then show you what that looks like against a paid social CPM.
A booth conversation that ends with your logo stuck to someone's phone doesn't end when they leave the show floor — it follows them to every meeting, coffee shop, and airport lounge for the next two years. Here is how to think about trade show ROI differently.
More articles coming soon — follow us on LinkedIn for updates.
