CBSC — DEVICE ESSENTIALS
ROI Calculator
See what your branded screen cleaner campaign could deliver — from daily impressions to cost-per-thousand and estimated return on investment.
Estimated ROI
with the editable assumptions below
Your Campaign Inputs
Adjust any value. All defaults are industry-standard estimates — editable and pending client confirmation.
Current ROI
1,569%
Current CPM
$0.10
Total screen cleaners ordered for this campaign
Your per-unit price — decreases with volume
Industry estimate: 100–187 brand views/day per device. Editable.
How long recipients carry and use the cleaner (365 = 1 year)
Average revenue or lifetime value of one new customer. Editable.
Conservative response estimate; use your measured campaign rate when available
Assumptions: Impression figures are based on industry research for device-attached promotional products (100–187 daily views). A 0.00064% impression-to-lead rate is applied. All values are editable estimates — use measured campaign data when available or contact us to model your specific campaign.
Live Results
Updates as you type.
Estimated ROI: 1,569%, total impressions: 36,500,000, estimated leads: 234, campaign cost: $3,500.00
Total Campaign Cost
$3,500.00
1,000 units × $3.50
Daily Brand Impressions
100,000
1,000 units × 100/day
Total Impressions Over Period
36,500,000
Over 365 days
Cost per 1,000 Impressions (CPM)
$0.10
vs. $6–$12 for digital display ads
Estimated Leads (0.00064% rate)
234
At $250.00 value per lead
Estimated ROI
1,569%
16.7× return on spend
Results are illustrative estimates. Actual returns vary by industry, audience, and conversion rate.
HOW THE MATH WORKS
Every number is an editable estimate. Here's how the inputs map to your results.
Impressions
Research on device-attached promotional products shows 100–187 brand views per day — every time the recipient glances at, cleans, or hands over their device.
CPM Benchmark
Your CPM lands far below digital display ad rates ($6–$12 CPM average) because a physical product keeps delivering impressions after the one-time purchase.
ROI Framing
We apply the response rate you enter and your average lead value to model revenue. Adjust both in the calculator to match measured campaign performance.
Disclaimer: All figures are illustrative estimates based on industry-standard assumptions. Impression counts, conversion rates, and lead values vary by company, industry, and campaign execution. These projections are pending final client confirmation and should not be treated as guaranteed outcomes. Contact CBSC for a personalised analysis.