Brand Residency
Index™
A new standard for measuring brand influence. BRI™ quantifies how long your brand lives on someone's device, how often they see it, and what each impression costs — giving you an apples-to-apples comparison across every promotional product on the market.
Preliminary methodology — final BRI™ scoring is pending client review and third-party validation. Data shown represents current working estimates based on product-category benchmarks.
The Formula
HOW BRI™ IS CALCULATED
BRI™ captures three dimensions traditional metrics miss: visibility frequency, product longevity, and brand retention — all relative to what you spend.
BRI™ Score
Impressions
I
Lifespan
L
Retention
R
Total Cost
C
Daily Impressions
I
Lifespan (days)
L
Retention Rate
R
Total Cost
C
Higher scores indicate greater brand exposure relative to investment. BRI™ is a comparative tool — absolute values matter less than ratios across products.
I
Daily Impressions
How many times a recipient's eyes land on your logo in a single day. Phones are checked 96× on average — screen cleaners capture a share of every glance.
L
Lifespan
How long the product stays in active use. A cleaner adhered to a device outlasts a pen by 18+ months. Longer lifespan multiplies total impressions compoundly.
R × C
Retention & Cost
Brand-recall rate divided by total spend. Screen cleaners achieve a cost-per-impression that undercuts every competing format by an order of magnitude.
Screen Cleaner BRI™ — by the numbers
187×
Daily brand impressions per recipient
24 mo
Average active lifespan on-device
$0.0002
Cost per impression — lowest of any format
11.5×
More impressions per day than a tote bag
BRI™ Comparison
HOW WE STACK UP
Every promotional product measured against the same four BRI™ dimensions. The data speaks for itself.
Preliminary methodology — final BRI™ scoring pending. Figures represent working estimates based on published promotional-product industry benchmarks.
Branded Screen Cleaner
- Daily
- category leader — 187×
- Lifespan
- category leader — 24 mo
- Cost / Imp
- category leader — $0.0002
Retention: Lives on the device and is used every time the screen is wiped.
Pen
- Daily
- 3×
- Lifespan
- 6 mo
- Cost / Imp
- $0.0023
Retention: Easily lost, borrowed, or run dry within weeks.
Tote Bag
- Daily
- 4×
- Lifespan
- 12 mo
- Cost / Imp
- $0.0046
Retention: Used occasionally, mostly for errands and travel.
T-Shirt
- Daily
- 2×
- Lifespan
- 18 mo
- Cost / Imp
- $0.0120
Retention: Worn intermittently and often relegated to loungewear.
Sticker
- Daily
- 6×
- Lifespan
- 9 mo
- Cost / Imp
- $0.0009
Retention: Seen by whoever passes the laptop, but applied only once.
Notebook
- Daily
- 5×
- Lifespan
- 10 mo
- Cost / Imp
- $0.0028
Retention: Used until the pages run out, then discarded.
| Product | Daily Impressions | Lifespan | Cost / Impression | Retention Quality |
|---|---|---|---|---|
Branded Screen Cleaner | category leader — 187× | category leader — 24 mo | category leader — $0.0002 | Lives on the device and is used every time the screen is wiped. |
Pen | 3× | 6 mo | $0.0023 | Easily lost, borrowed, or run dry within weeks. |
Tote Bag | 4× | 12 mo | $0.0046 | Used occasionally, mostly for errands and travel. |
T-Shirt | 2× | 18 mo | $0.0120 | Worn intermittently and often relegated to loungewear. |
Sticker | 6× | 9 mo | $0.0009 | Seen by whoever passes the laptop, but applied only once. |
Notebook | 5× | 10 mo | $0.0028 | Used until the pages run out, then discarded. |
The Standard
WHY IMPRESSION COUNT
ALONE ISN'T ENOUGH
Most metrics count the moment, not the memory
Digital CPM tells you how many screens your ad appeared on. It doesn't tell you whether anyone looked, remembered, or felt anything. BRI™ incorporates retention — the probability the brand registers — not just exposure.
Lifespan is the hidden multiplier
A pen lasts 6 weeks. A screen cleaner stays on the device for 2 years. That's a 4× lifespan advantage compounded across 187 daily impressions. Total impressions diverge exponentially.
Cost-per-impression as a first-class metric
Marketing leaders allocate budgets on CPM. BRI™ brings that same discipline to physical promotional products, making it possible to compare a screen cleaner to a tote bag or a billboard on a single axis.
Brand visibility where attention already lives
People check their phones 96+ times per day. A branded screen cleaner captures a share of that attention organically, without buying media or fighting algorithms. BRI™ quantifies exactly how much.
Start Earning BRI™ Score
Put your brand
on the device they
look at 96× a day.
Request samples to see the print quality and feel the material before you commit to a run.